The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

This plague of ultra-processed foods (UPFs) is truly global. Although their consumption is notably greater in Western nations, forming the majority of the average diet in nations like Britain and America, for example, UPFs are displacing whole foods in diets on every continent.

Recently, the world’s largest review on the dangers to well-being of UPFs was released. It alerted that such foods are subjecting millions of people to persistent health issues, and demanded swift intervention. Earlier this year, a global fund for children revealed that an increased count of kids around the world were suffering from obesity than underweight for the first time, as junk food overwhelms diets, with the most dramatic increases in low- and middle-income countries.

Carlos Monteiro, a scholar in the field of nourishment science at the University of São Paulo, and one of the study's contributors, says that companies focused on earnings, not personal decisions, are propelling the shift in eating patterns.

For parents, it can feel like the entire food system is undermining them. “On occasion it feels like we have zero control over what we are serving on our child's dish,” says one mother from South Asia. We conversed with her and four other parents from around the world on the expanding hurdles and irritations of providing a nutritious food regimen in the time of manufactured foods.

The Situation in Nepal: A Constant Craving for Sweets

Raising a child in this South Asian country today often feels like battling an uphill struggle, especially when it comes to food. I cook at home as much as I can, but the instant my daughter goes out, she is encircled by vibrantly wrapped snacks and sugary drinks. She persistently desires cookies, chocolates and bottled fruit beverages – products aggressively advertised to children. A single pizza commercial on TV is all it takes for her to ask, “Are we getting pizza today?”

Even the school environment reinforces unhealthy habits. Her canteen serves sugary juice every Tuesday, which she eagerly awaits. She gets a small package of biscuits from a friend on the school bus and chocolates on birthdays, and encounters a french fry stand right outside her school gate.

On certain occasions it feels like the complete dietary landscape is undermining parents who are just striving to raise well-nourished kids.

As someone working in the Nepal Non-Communicable Disease Alliance and spearheading a project called Encouraging Nutritious Meals in Education, I understand this issue profoundly. Yet even with my professional background, keeping my young child healthy is exceptionally hard.

These repeated exposures at school, in transit and online make it almost unfeasible for parents to restrict ultra-processed foods. It is not simply about what kids pick; it is about a food system that encourages and fosters unhealthy eating.

And the statistics shows clearly what parents in my situation are going through. A comprehensive population report found that 69% of children between six and 23 months ate poor dietary items, and nearly half were already drinking sugary drinks.

These figures resonate with what I see every day. Research conducted in the region where I live reported that almost one in five of schoolchildren were carrying excess weight and more than seven percent were suffering from obesity, figures strongly correlated with the increase in junk food consumption and more sedentary lifestyles. Further research showed that many Nepali children eat candy or manufactured savory snacks on a regular basis, and this frequent intake is associated with high levels of oral health problems.

This nation urgently needs stronger policies, improved educational settings and stricter marketing regulations. In the meantime, families will continue fighting a daily battle against unhealthy snacks – one biscuit packet at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My position is a bit different as I was compelled to move from an island in our archipelago that was devastated by a powerful storm last year. But it is also part of the bleak situation that is facing parents in a part of the world that is enduring the most severe impacts of climate change.

“The circumstances definitely deteriorates if a storm or mountain explosion destroys most of your vegetation.”

Before the occurrence of the storm, as a dietary educator, I was very worried about the rising expansion of quick-service eateries. Currently, even local corner stores are participating in the transformation of a country once defined by a diet of fresh regional fruits and vegetables, to one where fatty, briny, candied fast food, full of synthetic components, is the favorite.

But the scenario definitely worsens if a severe weather event or volcanic eruption wipes out most of your vegetation. Fresh, healthy food becomes hard to find and extremely pricey, so it is really difficult to get your kids to eat right.

Despite having a regular work I am shocked by food prices now and have often opted for selecting from items such as vegetables and animal products when feeding my four children. Serving fewer meals or reduced helpings have also become part of the recovery survival methods.

Also it is rather simple when you are balancing a stressful occupation with parenting, and scrambling in the morning, to just give the children a couple of coins to buy snacks at school. Sadly, most educational snack bars only offer manufactured munchies and carbonated beverages. The consequence of these difficulties, I fear, is an increase in the already widespread prevalence of non-communicable illnesses such as adult-onset diabetes and cardiovascular strain.

Kampala's Landscape: A Fast-Food Dominated Environment

The symbol of a major fried chicken chain looms large at the entrance of a mall in a urban area, daring you to pass by without stopping at the takeaway window.

Many of the youngsters and guardians visiting the mall have never gone beyond the borders of Uganda. They certainly don’t know about the past financial depression that inspired the founder to start one of the first worldwide restaurant networks. All they know is that the famous acronym represent all things desirable.

At each shopping center and each trading place, there is fast food for any income level. As one of the pricier selections, the fried chicken chain is considered a treat. It is the place city residents go to observe birthdays and baptisms. It is the children’s incentive when they get a favorable grades. In fact, they are hoping their parents take them there for festive celebrations.

“Mum, do you know that some people take fast food for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from fried breakfasts to burgers.

It is the weekend, and I am only {half-listening|

David Wolf
David Wolf

A seasoned business analyst with over a decade of experience in UK market research and economic forecasting.

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